The Intelligence Group is a youth-focused consumer insights company dedicated to identifying emerging movements in popular culture and then translating that information into relevant knowledge for companies, brands, and institutions.
We are passionate about young consumers. We immerse ourselves in their lives, their environments, their concerns, and their desires. This allows us to stay ahead of emerging consumer attitudes and cultural trends. We then use this information to generate breakthrough ideas and strategies, and solve problems, for our clients.
For nearly 15 years, our syndicated Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the US. For many clients, we bring our Cassandra-driven insights to life through our immersive day-long Trend School programs, as well as through customized presentations and proprietary research and consulting engagements.
IG is a subsidiary of Creative Artists Agency (CAA), the leading entertainment and sports agency.
